Digital Marketing Professional Certificate Program
  • Type Validation
  • Time Weeks
  • Cost Paid
Additional Details

Digital Marketing Professional Certificate Program

Issued by Wharton Online

Earners of the Digital Marketing Professional Certificate can implement an omni-channel marketing plan, leverage marketing analytics, and create and utilize a social media strategy. They are data-driven customer-centric marketing professionals able to improve customer retention. Earners are able to use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis.

  • Type Validation
  • Time Weeks
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • To earn this credential, learners must earn a 70% mark or higher on all summative module quizzes within the Digital Marketing Professional Certificate Program. This represents the learning and mastery of concepts covered in the following courses: Fundamentals of Digital Marketing, Social Media, and E-Commerce, Marketing Analytics: Data Tools and Techniques, Managing the Value of Customer Relationships, Selling Ideas: How to Influence Others, and Get Your Message to Catch On.