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privacy and cookies policy

Acclaim, a business of NCS Pearson, Inc., respects your privacy and has adopted this Privacy and Cookies Policy (hereinafter “Privacy Policy”) for the Acclaim business group. This Privacy Policy describes Acclaim’s data protection practices, the types of personal information that we may receive or collect from badge issuers, who may be companies, organizations or educational institutions (“Issuer or Issuers”) and from individuals, also known as badger earners, who desire to access, manage, publish, and share their achievements, professional recognition, and credentials through online digital badges or other evidence of achievement, recognition, or credential (“Digital Badge” or “Digital Badges”). This Privacy Policy describes the Digital Badge services Acclaim provides on its website located at (hereinafter this “Site”), your rights and responsibilities, our rights and responsibilities, how we use the information we receive or collect, with whom we transfer and share the information with, the measures we take to safeguard the information you provide us, and the choices you can make about providing your personal information to us. All references to ‘our’, ‘us’, or ‘we’, in this Privacy Policy are deemed to refer to Acclaim. By accepting our Privacy Policy, located at and Terms, located at, you consent to our collection, use, processing, transfer, and storage of your personal information as described in this Privacy Policy.

The rights and responsibilities described in our Privacy Policy do not cover third party websites that may be linked to our Site or referred to on this Site. These third party websites have their own privacy policies and we encourage you to read and review them.

your rights and responsibilities

You agree that by visiting and/or providing and transmitting your personal information to us on this Site you are accepting the practices described in this Privacy Policy and any updates made to this Privacy Policy. It is your responsibility to read this Privacy Policy and check for updates on a regular basis. By continuing to use our Site after such updates have been made you are agreeing to be bound by any changes to this Privacy Policy.

You are never required to provide us with your personal information. If you do not agree to this Privacy Policy, please do not provide or transmit your personal information to us; however, if you decide not to provide to us your personal information, it will affect our ability to provide to you our Digital Badging services.

You agree that we may collect, use, process, transfer, and store your personal information as described herein. We will use your personal information only for the limited and specific purpose for providing to you the Digital Badging services.

If you have consented/opted in to receiving news and updates from Acclaim on professional growth opportunities, you have the right at any time to prevent us from further contacting you by following the unsubscribe/opt out instructions provided in each promotional e-mail. We make every effort to promptly process all unsubscribe requests in a timely manner.

As the subject of the personal information collected, you may access and correct your personal information by signing into your account, clicking the top far right icon, and choosing the “Manage Profile” option.

If you have concerns with Your Rights and Responsibilities or our compliance with them, click on how to contact us for more information.

our rights and responsibilities

We will provide you access to these Rights and Responsibilities and any subsequent updates.

We encourage you to periodically review this Privacy Policy to learn more about our information practices as they change over time. We reserve the right to update this Privacy Policy periodically, without notice. A change in the effective date will indicate that the Privacy Policy has been updated. Any changes to our Privacy Policy will become effective upon posting of the revised Privacy Policy on our Site. Your use of our Site, and any of our products and services following such changes constitutes your acceptance of the revised Privacy Policy then in effect.

We are committed to resolving complaints about our collection, use, processing, and storage of your personal information. Click on RESOLUTION OF CONCERNS for more detailed information.

Pursuant to the New Jersey Truth in Consumer Contract Warranty and Notice Act, the sections entitled "HOW WE USE, SHARE AND TRANSFER YOUR INFORMATION" and "LINKS TO OTHER WEBSITES" (below) does not apply to those persons covered by that law.

types of information we collect and how we collect it

The information we collect about you, whether it is supplied directly to us by you or information we may receive from Issuers’ and third parties about you, may or may not include information that identifies you personally. When we refer to information about you in this Privacy Policy, it may include both personally identifiable information about you and non-personally identifiable information that cannot be specifically linked to you personally. You consent to our collection, use, and disclosure of any information submitted to us via our Site or information collected when you access our Site. Acclaim collects, uses, and where specified, shares your information as described below:

Information We Receive Directly From You

When you register on our Site, you will need to create a personal profile. You will be required to enter your name, country, email address and a password. You may also provide the following information, including but not limited to, a photograph of yourself, a short “bio”, zip code, current employer, current position, birthdate month and year, and your time zone. You may contact us with your suggestions relating to badges, applications for publishing your badges, your overall approval rating of us, and any other information you’d like to share with us. We may from time to time request feedback from you in the form of surveys, questionnaires, or comment forms. These requests may include demographic information (e.g., age, gender, and interests) to help us better serve you. This information will only be used for our internal and research purposes and not for purposes of future marketing activities unless otherwise explicitly stated. By registering on our Site, you authorized Acclaim to collect, use, process, and store your personal information in accordance with this Privacy Policy.

We may use your information to provide you with support or other services that you have requested and to respond to your inquiries.

Non-Personal Information

We may statistically aggregate in non-person-specific form information collected to improve this Site, our quality controls, operations management, security processes, future marketing and promotional efforts, and our overall product and service offerings in an attempt to better understand our users’ interests and preferences. In some cases, we may transfer this information to our third party service providers. By using this Site, you give your consent to this non-person-specific data aggregation and the use and transmission of this aggregated statistical data as outlined above.

Information We Receive From Internet Service Providers

This Site receives information that is automatically generated by a user’s Internet service provider (ISP). This information may include the IP address (a number automatically assigned to a computer by the ISP), the associated URLs, domain types, the browser type used to access the Site, the country, state and telephone area code, the location of the ISP’s servers, the pages of this Site that the user views, any search terms entered on this Site, and the user’s website address and email address. This information may be collected for system administration purposes, to gather broad demographic information, and to monitor the level of activity on this Site. Acclaim does not link IP addresses to personally identifiable information; however, we reserve the right to link IP addresses and other information supplied by the ISP to personally identifiable information in order to protect the integrity of our system and for security purposes.

Cookies and Web Beacons

By using this Site, you agree to our use of cookies and our use of web beacons for the collection of certain information in order to provide the products or services you have requested and for improvement, as we deem appropriate in our sole discretion, related to our products and services.

Cookies are small text files that a web server places on your computer or mobile device. Cookies contain information that can later be read by the web server that originally placed the cookie on your computer or mobile device.

Below is a list of the main types of cookies we use and what we use them for:

  1. Strictly Necessary Cookes: These cookies are essential in order to enable you to move around the Site and use its features, such as accessing secure areas of this Site. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.
  2. Performance Cookies: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. Some of the performance cookies are analytics cookies using third party web analytics software, which allow us to understand more about how our Site is used. For example, like many companies, we use Google Analytics, which may use performance cookies. We use Google Analytics to obtain web trend information about user interaction with this Site. We use this information for system administration purposes and to identify problems and improve service. While Google Analytics collects and reports information on an anonymous basis, Google Analytics uses cookies and collects IP addresses to gather web trend information. For more information about Google Analytics, and for links to Google’s privacy policy and an opt-out tool for Google Analytics, go to Performance cookies are not used to collect information that identifies a visitor. All information these performance cookies collect is aggregated and therefore anonymous. The aggregated data is only used by us to improve how our Site works. We might also use performance cookies to highlight our products or services that we think will be of interest to you based on your use of our Site. By using this Site you agree we may place these types of cookies on your device.
  3. Functionality Cookies: These cookies allow the Site to remember choices you make (such as your user name, language, or the region you are located in) and provide enhanced, more personal features. For instance, these cookies can be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies gather is not used to track your browsing activity on other websites. These cookies are known as “functionality cookies” and they help to improve a user’s experience of a website by providing a more personalized service. By using this Site you agree we may place these types of cookies on your device.
  4. Targeting or advertising cookies: These cookies are used to deliver advertising materials relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization. Most of our Sites do not use targeting cookies. By using this Site you agree we may place these types of cookies on your device.

3rd Party Cookies and Social Networks. If you click on a hyperlink from this Site to any third party websites (for example, if you ‘share’ content from our Site with friends or colleagues through social networks) or use third party services together with this Site, you may acquire cookies from these third party websites. Third party websites will have their own privacy and cookie policies which we do not and cannot control. Please check the third-party websites for more information about their cookies and how to manage them. You should always review these third-party websites privacy policies.

How to manage cookies

If you block cookies or cookies are not enabled on your computer, it will mean that your browsing experience on our Site will be limited. Some active content may not work correctly.

To turn cookies on or off for all of our websites via your web browser, you can follow the instructions provided by the UK Information Commission Office at

Web Beacons

Web Beacons are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data. For example, when you visit a page on this Site, the code for the page being visited may be transferred to us. The information transmitted to us is only used internally by us and is not shared with any third parties, except as provided in this Privacy Policy. We use this information for the following purposes:

  • To allow us to better understand the traffic patterns within our websites and, subsequently, to adjust our content to better respond to our visitors interests; and
  • To use the information we obtain to suggest materials and resources that may be of interest to you based on your use of our Site.

By using this Site, you agree to the our use of the cookies as described above and to our use of web beacons for the collection of information in order to provide the products or services you have requested and for improvements, as we deem appropriate in our sole discretion, related to our products and services.

how we use, share, and transfer your information

Acclaim will use your information consistent with this Privacy Policy. We may transfer information that we collect about you, including your personal information, to the Issuer and our third party service providers. If you are located in a country or jurisdiction with laws governing data protection and privacy that may differ from U.S. law it is important to know that we may transfer your information, including your personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, including the United States (“U.S”). You consent to our use and transfer of your information to the U.S. or any other country in which Acclaim or its service providers maintain facilities.

Acclaim may use and transfer your information as follows:

To provide Support or other Services. We may use your information to provide you with support of other services that you have requested.

To improve the quality and function of Our Website. We may use your information, including the information gathered from site navigation, cookies, and web beacons, to improve the quality of our services and to enhance your experience with our Site.

To our authorized third party service providers. We may use third party service providers, such as hosting services and software developers, in support of our service offerings and in the operations of our Site. These third party service providers will be given limited access to your information as is reasonably necessary to deliver the agreed upon services. We will have agreements in place with these third party service providers prior to the transfer of any personal information for the purpose of requiring such third party service provider to provide at least the same level of privacy protection as that set forth in this Privacy Policy and we will instruct third party service providers that they may only use the information we provide for the purpose(s) identified by us in such agreement. If you choose to not have your information shared with our third party service providers, do not create an Acclaim account as you will not be able to participate in or receive the benefits or services provided us.

We do not provide your personal information to any parties who are not connected with the services we provide or relate to such products or services unless you agree. Except as disclosed in this Privacy Policy, we will not provide your data to third parties.

To understand traffic patterns and Badge performance. We may use aggregated data to allow us to better understand the traffic patterns within our website or to better understand Badge performance and, subsequently, to adjust our content to better respond to visitors’ interests.

To the Issuer. We may disclose your profile and information, including but not limited to, your registration information, badge acceptance, transactions, utilization, and activity on our Site, to your Issuer(s) for their use in evaluating and improving their Badging program.

To comply with legal requirements and laws. We may disclose personal information in response to a subpoena, court order or legal process, to the extent permitted and required by law; in response to lawful requests by public authorities, including to meet national security or law enforcement requirements; to protect your security, or the security of other persons, consistent with applicable law; to address actual or suspected fraud or other illegal activities; or as you may specifically authorize in using our services.

To NCS Pearson, Inc. We may share your information within the NCS Pearson, Inc. family of companies and to facilitate a merger or acquisition involving all or substantially all of NCS Pearson, Inc.’s assets.

how we store and protect your information

Acclaim collects, processes, uses, transfers, and stores personal information received only for the limited and specified purposes set forth in this Privacy Policy.

Acclaim cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Site. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. Acclaim cannot ensure or warrant the security of any information you transmit to us or guarantee that information on our Site may not be accessed, disclosed, altered, or destroyed. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations. By using our Service, you acknowledge that you understand and agree to assume these risks.

information access and corrections.

You may update your account information, change your password, or change your account settings at any time by logging into your account and changing your account settings. You can also stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such an email communications. If you have any questions about reviewing or modifying your account information, you can contact us directly at To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making alterations.

information from children.

We recognize the importance of protecting privacy where children are involved. We are committed to protecting children's privacy and we comply fully with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect Personally Identifiable Information from children under the age of 13. If a child under the age of 13 has provided us with Personally Identifiable Information, we ask that a parent or guardian contact us at or 1 (952) 681-3918. If you are under 18, please be sure to read this Policy with your parent(s) or legal guardian(s) and ask questions about things you do not understand. Those that are under the age of 18 may only purchase products from our online stores with the permission of their parent(s) or legal guardian(s).

links to other websites and services

This Site may contain links to other websites on the Internet that are owned and operated by third parties. Third party websites are provided solely for the convenience of our visitors. Acclaim is not responsible for the practices employed by third party websites or the services offered, including the information or content contained on such website. You should review the privacy policies of all such third party websites before providing your personal information.

resolution of concerns.

About our Privacy Policy. Questions or concerns regarding the use or disclosure of personal information should first be directed to or you may call us at 1 (952) 681-3918. We will investigate and attempt to resolve the complaint regarding the use and disclosure of personal information identified in our Privacy Policy.

If you believe you have not received a timely or satisfactory response from Acclaim you should contact (free of charge) your state or national data protection authority. A list of National Data Protection Authorities can be found by clicking on National Data Protection Authorities. Acclaim has committed to cooperate with the Data Protection Authorities and will comply with the information and advice provided to it by the panel of DPAs in relation to such unresolved complaints.

updates to our privacy policy.

Acclaim reserves the right to update this Privacy Policy from time to time. We encourage you to visit and review this Privacy Policy periodically to ensure you agree with any changes or updates. We will post our revised privacy notice on our website and update the ‘Revision Date’ to reflect the date of the changes.

By continuing to use our website after we post any such changes or updates you accept the privacy notice as modified.

how to contact us.

If you have any questions or concerns about this Privacy Policy, please contact us at You may also contact us at +1 (952) 681-3918.

Revision Date: May 1, 2017